Industry visits sensitize students to the practical challenges that organizations face in the technical world. Industrial visits also give greater clarity about various technical concepts for students as they can practically see how these concepts are put into action.
It provides you an opportunity to learn practically through interaction, working methods and employment practices.
Visiting a company gives students a
practical perspective on the world of work and ignite their minds on several
fronts. CRC department of Invertis University, Bareilly organized an Industrial
Visit for the students of BBA second year to ANANDA (GAJRAULA), where students
not only visited the industry but also came to know about the workflow of
various sections of it. Ananda company was up
by visionary Indian businessman Radhey Shyam Dixit in 1989. Initially, the name
of the company was Gopaljee Dairy. In March 2012, they rebranded it to Gopaljee
Ananda and started marketing themselves with the new name. Ananda has over 5000 village and
more than 2,00,000 dairy farmers from Uttar Pradesh, Haryana,
and Punjab under
its supply network. The current production capacity of the company is 13,00,000
liters of milk a day. Ananda’s authorized
outlets are present at 20 locations across Delhi and the National Capital Region (NCR), Uttarakhand and Uttar Pradesh.
At present, Ananda
offers a wide range of milk and milk related products, including paneer, ghee (clarified butter), rabri, dahi (yogurt), lassi, chaach(Buttermilk), flavored yogurt, flavored milk, honey drinks, butter, cookie, rusk, matthi, khoya, and dairy creamer.
Mr. Pankaj Patel (Production Head) guided
the students during their visit and demonstrated them the process of milk
sterilization and frostation. Students were also shown how ghee and butter is
made out of milk. The students also visited the packaging section where they
learned the process of milk and milk related products are packed and are then
sold in the market. The students were briefed on every detail of supply chain
and logistics. Students
were exposed to real working environment and shown how things are done in an
organisation. Mr. R.K. Chauhan (Dy. Manager-HR & Admin) told students about
the HR practices followed by Ananda Dairy Foods and answered various queries of
We extend our heartfelt gratitude to
ANANDA employees and staff especially Mr. Lokesh Sharma, GM, Ananda Plant, Gajraula
and Mr. Mahipal Sharma (Plant Store Manager) who helped us in making the visit
comfortable. The visit proved to be a real hands
on experience for students under the guidance of Dr. Manish Gupta (Dean
Management), Dr. Dheeraj Gandhi (HOD, BBA & B.COM), Ms. Dipti Raj Sharma
& CRC Team headed by Mrs. Seema Barthwal and Mr. Balu Seban. Also we place on record our
heartfelt thanks to Mr. Sachin Saxena (Senior Executive, CRC Department,
Invertis University) for arranging such knowledge seeking visit.