Expert Talk on Fundamental Qualitative Techniques of Driving Sales and Marketing for The Start-Up Brands
The Department of Fashion Design at Invertis University organized an engaging guest lecture on "Fundamental Qualitative Techniques of Driving Sales and Marketing for Start-Up Brands" on February 5, 2025. Led by Prof. Manish Gupta, Dean of the Faculty of Management, the session provided fashion design students with key insights into brand positioning, consumer psychology, and cost-effective marketing strategies. Emphasizing the importance of storytelling, brand authenticity, and customer engagement, Prof. Gupta shared practical approaches to help young designers establish and grow their fashion brands. This interactive session equipped students with industry-relevant knowledge, preparing them to navigate the dynamic world of fashion entrepreneurship.