Phoenix United Mall, Bareilly
The Department of Fashion Design at Invertis University conducted a Market & Visual Merchandising Survey on 7th September 2024, at Phoenix United Mall, Bareilly. The visit provided students with valuable insights into the latest fashion trends, including colors, silhouettes, fabrics, patterns, and prints. By analyzing various retail stores such as Soch, Blackberry, Being Human, Levi’s, Pantaloons, Zudio, etc students gained practical knowledge on how brands incorporate trends to align with their unique identities. The survey also emphasized the significance of visual merchandising, highlighting strategies like window displays, color stories, and product arrangements to create compelling brand narratives and enhance customer engagement. The visit offered students hands-on experience in trend forecasting and retail branding, equipping them with essential skills for the dynamic fashion industry.